PhantomFX - FICCI Frames 2024: Navigating the Future of Media and Entertainment

The 24th edition of FICCI Frames, a flagship event in the Media and Entertainment Industry, unfolded its vibrant tapestry from March 5 to 7, 2024, at the luxurious Hotel Westin, Powai Lake in Mumbai. This annual gathering has become a pivotal business platform over the last 24 years, facilitating discussions, innovation, and collaboration within the industry.

This year's event featured a noteworthy panel session titled "Revolutionizing Storytelling: The Rise of Visual Effects in Films," moderated by Biren Ghose, Managing Director – Asia-Pacific at Technicolor Creative Studios. The esteemed panel included industry luminaries and Our Founder & CEO of PhantomFX & VFX Supervisor, Bejoy Arputharaj.

The session delved into the integration of real-time visual effects, virtual sets, and immersive environments in the production pipeline. Through compelling case studies of successful projects employing cutting-edge technologies, the panel shed light on both the creative and technical advancements propelling the Media and Entertainment industry forward.

Bejoy Arputharaj showcased VFX breakdowns of popular films, providing a behind-the-scenes look at the magic that brings cinematic worlds to life. Renowned Indian cinematographer Mr. Manoj Paramahamsa shared his experiences collaborating with PhantomFX on key sequences from the movie "Leo," including a thrilling car chase scene that left audiences in awe of the VFX mastery.

The spotlight was also on PhantomFX's extensive VFX work for the recently released film "Ayalaan," featuring around 4,500 shots. The film not only won critical acclaim but also garnered immense appreciation from fans, showcasing the growing impact and importance of visual effects in contemporary cinema.

The session was not just about showcasing technical prowess; it was an extraordinary and insightful exchange of ideas among industry experts. The discussions extended beyond the creative and technical aspects to encompass skill development initiatives and the integration of skill-based courses into educational institutions.

PhantomFX graced FICCI Frames 2024, facilitating a platform for professionals to brainstorm on sector-related issues, ideate solutions, share global best practices, showcase cutting-edge technologies, and foster networking opportunities. As the curtains closed on this year's event, it left the industry buzzing with anticipation for the transformative future that lies ahead for Media and Entertainment.